‘More than a religious tourism destination’

Youth initiative seeks to revitalize Najaf’s heritage sites

NAJAF — A youth group called The White Shirts, led by Muntadhar Al-Jawahiri, has launched a campaign to highlight the historical significance of Najaf’s archaeological sites. The initiative aims to challenge the stereotype of Najaf as solely a destination for religious tourism, known primarily for its cemetery and traditional confectionery, known locally as dehin, and to shed light on the city’s rich cultural heritage.

The campaign has distributed over 2,000 posters and brochures targeting university students to raise awareness about the city’s history.

Despite Najaf housing more than 300 archaeological sites, only around 20 are currently prepared to receive visitors.

Through social media, the group organizes weekly trips to historical sites to connect the youth with their heritage.

“We launched this campaign due to the government’s lack of attention to Najaf’s archaeological sites,” Al-Jawahiri told 964media. “Najaf is more than a city for religious tourism; it’s a city with a vast cultural and historical identity.”

The initiative’s trips, including recent visits to sites such as Khan Al-Ruba and Khan Al-Shilan, have garnered significant interest. “Our goal is to change perceptions and encourage appreciation for Najaf’s historical landmarks,” he added.

Al-Jawahiri emphasized the need for government involvement to restore and promote heritage sites. “While we as youth are working to raise awareness, official support is essential for the sustainability of these efforts,” he said.

Karrar Al-Rumahi, a local archaeologist, highlighted the richness of Najaf’s historical sites, including landmarks like Khan Al-Ruba, Khan Al-Shilan, Qasr Al-Rahba, and Umm Khushm Cemetery. “These sites are tangible evidence of Najaf’s historical and cultural legacy, spanning various eras,” Al-Rumahi said.

Team member Ali Aiham shared the group’s efforts in engaging students at institutions like Al-Tusi University. “We distributed brochures to over 2,000 students, introducing the Najaf sites,” Aiham said.

Talking about the trips, he added, “It was an enriching experience, and we are planning more trips in the future,” he added.

Journalist Ali Aziz praised the initiative, noting the importance of showcasing Najaf’s broader identity.

“Najaf is often seen as just a cemetery and a place for sweets, but it’s a city with intellectual and cultural depth, with significant archaeological sites,” Aziz said.