Eid shopping slows in Ramadi as economic strain, online retail reshape market

ANBAR — Clothing markets in Ramadi are seeing a sharp decline in sales ahead of Eid al-Adha, with shop owners citing reduced foot traffic, increased online shopping, and broader economic pressures as key factors behind the downturn.

Mohammed Abdulrahman, who runs a fashion store in the city’s old market, told 964media that sales have dropped significantly compared to last year. “Last year, we’d bring in stock and it would sell out quickly. Now, we’re barely selling, even though prices are reasonable,” he said.

He pointed to several contributing factors, including delayed public salaries and the rising value of the U.S. dollar. “Online shopping has taken a toll too—many customers prefer ordering from social media pages or online stores instead of visiting shops,” he added.

Mustafa Abdulwahid Al-Obaidi, owner of Al-Qimma Fashion Stores, described business this season as “very slow,” noting that ongoing school exams are keeping many students, teachers, and families from shopping.

He also said retail patterns have shifted over the years. “Previously, people came to the city center from places like Khalidiya, Hit, and Habbaniya. Now shops have spread into residential areas, taking business away from the main market,” Al-Obaidi said.

Despite weaker sales, shop owners continue to shoulder fixed costs such as rent, generator fuel, and staff wages. “Sometimes we pay from our own pockets during slow months,” he said. “Unfortunately, property owners don’t adjust rents even when business is weak.”