At Najaf auto show, Chinese cars gain traction but Japanese brands still lead for trust

NAJAF — At the Najaf International Auto Exhibition, polished displays and flashing dashboards showcase the latest models, but the real competition isn’t just in horsepower or features — it’s in public perception. As Chinese vehicles gain ground in Iraq, many visitors are weighing affordability against long-standing loyalty to Japanese brands.

“I think Chinese cars have really improved,” said Haider Ibrahim, standing beside a hybrid SUV with a digital dashboard. “They’re using advanced technology, hybrid systems, and have outpaced even some American and Japanese models in features. The prices make them even more attractive.”

Once dismissed for poor performance and limited durability, Chinese brands are making a comeback in the Iraqi market, offering modern engineering and competitive pricing. But not everyone is ready to make the switch.

“I remember when cars like the Chery Tiggo first hit the Iraqi market — they had problems,” said Tariq Dhirgham. “Things have definitely improved, but Japanese cars are still in another league. It’s just that they’ve become too expensive.”

Adel Al-Mousawi also favors Japanese vehicles, citing their ability to handle Iraq’s demanding road conditions. “Their quality is unmatched,” he said. “But for someone looking for value, Chinese cars make more sense.”

Other attendees expressed a more nuanced view, suggesting the gap between the two has narrowed.

“A lot of Japanese companies are now manufacturing in China,” said Abdullah Imad. “And the Chinese brands are adopting German specs. You can get strong performance at a lower price.”

Still, for many, brand trust remains deeply rooted.

“We’ve driven Japanese cars for years,” said Murtadha Yassin. “They’ve proven themselves. There’s a difference between something made in Japan and something made somewhere else under a Japanese name.”

Yasser Ammar, also attending the exhibition, said he values durability over technology. “The streets here are rough. I need a car that can take a beating. I don’t care how advanced the tech is — if it’s Chinese, I still hesitate.”

While Chinese automakers are making strides and gaining market share in Iraq, winning over skeptical drivers remains a long-term challenge — one still measured against decades of Japanese reliability.